Taking one the world’s premier baroque orchestras and choirs to the next level with a new look online.
Opportunity
Tafelmusik is one of the world’s premier baroque orchestras and choirs. Founded over 40 years ago on the pillars of passion, learning, and artistic excellence. After 10 years on a boilerplate website template, it was time for a dramatic redesign that positioned them as a category leading cultural organization.
Discovery
With a loyal following and the goal of membership growth, usability was top of mind entering the exploration process. The strict grids and clear hierarchy built within websites for major museums was hugely inspirational. Additionally the hard lines this type of design system creates contrast with the vibrant and expressive artwork created for each of Tafelmusik’s concert seasons.
Outcome
Landing on a rigid design system with minimal components was key in building a website that is easy to navigate. The black and white colour palette and clear typography adds drama against the concert artwork and performance photography. The website serves their reputation and allow Tafelmusik to continue to grow their audience.
See full site here.
Skills: Graphic Design, UI, Art Direction
Creative Director: Stuart Thursby
Agency: Stack Creative
Creative Director: Stuart Thursby
Agency: Stack Creative
