Amplify the mission and impact of a leading conservation organization with beautiful visual design.
Opportunity
The Jane Goodall Institute of Canada is the second largest chapter of the global conservation organization. After the launch of a global brand revitalization, they were in need of a complete website redesign, a :90 manifesto video as well as various pieces of marketing collateral.
Discovery
The creative process dissected the core values of the organization, their audience as well as investigating cultural perception of conservation. From this insight as well as visual content audit of the industry, it was decided that everything would be message driven. While the visual design would explore the feelings associated with the founder Jane Goodall without always making her image the central focus.
Outcome
The chosen approach was an editorial style, providing plenty of room for quotes and impact statements. Expansive photography of landscapes and people tell the story of their mission and a the broad scope of their programming. The end result is a well executed multi-media creative that facilitates growth in a critical time for the planet.
See full site here.
Additional Materials
Skills: Art direction, Design system, UI
Client: Jane Goodall Institute of Canada
Creative Direction: Stuart Thursby
Agency: Stack Creative
Client: Jane Goodall Institute of Canada
Creative Direction: Stuart Thursby
Agency: Stack Creative
