Save the Children is a 120 year old non-profit with the mission to protect the most vulnerable children when crisis strikes. Despite their history the brand was getting lost among the competition and needed to improve the public perception and awareness.
One area that Save the Children has proven success is with facilitating partnerships with local resources. It is this collaborative spirit that drove the thinking behind the tagline, “Whatever it takes. Wherever the need.” The campaign takes a broad approach emphasizing different types crisis faced by children across the world. Inviting supporters to examine the situations and that trust is built with results.
Skills: Graphic Design, Print, Digital Production, Art Direction
Creative Direction: Stuart Thursby
Copy Writer: Graham Mutch
Agency: Stack Creative

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