Canadian Women and Sport and Coaching Association of Canada partnered together to develop a framework and self assessment to assist sports leaders in improving conditions for women in coaching. They needed a visual brand that captures the spirit of the two organizations and their common goal.
Keeping the idea of camaraderie top of mind while sketching, the logo draws from the tradition of team high-fiving at the end a game. The outcome is an approachable and progressive logo mark that references the parents brands. While Realist was selected as the typeface for it’s sturdy and friendly qualities.
Skills: Graphic Design, Branding, Art Direction, Print
Client: Canadian Women in Sport
Client: Canadian Women in Sport
