Insurance Institute of Canada is a professional organization for insurance professionals. They commissioned JAW Advertising to develop a digital campaign to promote CMGA designation.
The idea stemmed from the  unconventional businesses that need insurance. As part of a CMGA designation you learn the intricacies of insuring these businesses. Short motion graphics that highlight three of examples were created with quirky illustrations.
Skills: Graphic Design, Illustration, Motion Graphics​​​​​​​
Art Direction: Genevieve Blais
Agency: JAW Advertising

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