The Motorcycle Show is a national convention that showcases what is new and exciting in the industry. Taking place over the course of two months in six Canadian cities, the audience is a wide demographic of riders and enthusiasts. The campaign ran across print, digital and OOH media. The art direction needed to be inclusive with a special emphasis on the family friendly elements of the event, while showcasing the shared appeal of motorcycles.
Canadian winter's are long and hard for motorcycle riders, the chosen direction reflects the riders collective imagination and itch to get back to the road. Taking inspiration from classic action movie posters from the 90's, a rich collection of illustrations and heavy type were paired.
Skills: Graphic Design, Production Design, Print, Motion Graphics
Agency: JAW Advertising
Creative Direction: David Jones
Illustrator: Jacqui Oakley​​​​​​​
Client: The Motorcycle Show

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