Challenge: Shanti Uganda is an amazing non profit that is eradicating preventable maternal mortality throughout Uganda using a unique collaborative care model. Every year in September they host a large gala that functions as a fundraiser and celebration of the accomplishments for the year. To highlight the 10 year anniversary of the event, I was tasked with developing a visual identity that captures the grass root nature of the organization and the elegance of the evening.
Solution: Utilizing the the brand's typeface and magenta as a starting point. A focus pulling type focused centrepiece was constructed. Paint textures were integrated into the artwork to commemorate the events history as an art auction. The consistent visuals successfully attracted sponsors and attendees, making the event the largest yet.
Skills: Graphic Design, Layout Design, Branding, Art Direction
Client: Shanti Uganda