Challenge: Hodgson Group which primarily focused on prosthetics acquired an orthopedic practice in 2016, with this shift in their business a complete rebrand was required. The new brand identity needed to reflect the dual nature of the business prosthetics and orthotics, while also embodying the energetic nature of the team.
Solution: Hodgson take pride in using the latest technology and craftsmanship to make sure that their clients have the absolute best. The logo was developed with the shape of bones and the two interconnected components of the business. Simple line illustrations are utilized to highlight the type of products they can craft for their clients.
Skills: Graphic Design, Web Design, Illustration, Print
Client: Hodgson Orthopedic Group
Art Direction: Calum Crawford
Agency: Roxy Design