Goody Good Brewery
Conceptual Project

Home brewing has become a popular hobby in North America and as a result people have started to take beer seriously. With huge beer festivals popping up in most major North American cities, beer is on a whole new level. This brand embodies this new age of beer; the colour palette for the brand reflects the ingredients used for individual brews. The logomark hearken back to witches’ brew but is still contemporary. This is beer for beer aficionados.