Challenge: Create an elegant design that would allow new products from a start up business to stand out on the retail shelves. Develop illustrations that represent the different home and body care line of products and the children’s line of product.

Solution: With the simplicity of their ingredient list and with careful consideration of their competitors, white space and traditional stylish typography where paired with a burst of colourful illustrations. Illustrations of the plant ingredients were used to communicate scent. To ensure clarity a new typeface and animal illustrations were used to distinguish the childrens care line.

Skills: Graphic Design, Illustration, Packaging

Client: Foster Naturals
Art Direction: Calum Crawford
Agency: Roxy Design