Dandelion KIDS’s goal is to stay trendy, which requires constant vigilance. The branding identity has the ideals of international design, utilizing strict geometric shapes to remain both friendly and chic. This style makes it accessible no matter what the age. The warm yellows and browns of a lion’s colouring reinforces the pun of the Dandy Lion, creating a personality for the brand. This character would be utilized in further marketing that would also connect early stages of learning i.e. the ABC’s to activities that children often participate in.