Challenge: Bayside Family Dentistry was a new dental practice opening in West Vancouver. To set themselves apart from the competition they decided to cater their business to families.

The Solution: Keeping in mind the focus on servicing generations of family, I combined the idea of nesting dolls and dental floss to develop the mark. The cool colour palette was chosen to reflect the beachside vibe of the community.

Skills: Graphic Design, Website Design, Identity

Client: Bayside Family Dentistry
Art Direction: Calum Crawford
Agency: Roxy Design